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ISSUE 44

Creative Counsel

The Miami-based firm Jayaram Law is an unexpected creative outlet.

BY Ryan Steadman

Nighttime outdoor opening party in a gravel courtyard, with a crowd of guests chatting in small groups beside a tall sculpture made of stacked, colorful inflatable pool floats, including a pink flamingo, a blue dolphin, a rubber duck, and striped rings. Behind them, a mural of pale, jagged starburst shapes covers a dark purple wall.
JAVIER I. SANCHEZ
Jayaram’s Making Miami activation in the Design District.

EVERY DECEMBER, GALLERISTS, artists, and collectors from around the world descend on Miami Beach for a glamorous whirlwind of events surrounding Art Basel, Miami’s art fair. The fair’s popularity has since spawned an ever-growing list of illustrious parties, museum openings, and collection walk-throughs.

Among them is something unexpected: a law firm that has mounted a world-class, immersive tech-art project every year since 2022. Jayaram Law, a boutique law firm specializing in intellectual property, corporate transactions, and commercial litigation for the creative class, was founded in 2009 and has offices in New York and Miami.

Yet Miami is where the firm is really making a name for itself, in part because of its distinctive artistic activations. “Art Basel has been a place where several important parts of our client community gather and convene,” says the firm’s founder, Vivek Jayaram. “So rather than simply slap a logo on an existing exhibition or event, we thought it would be more meaningful—and more interesting—to produce our own shows that shine a light on the artists and brands we work with.”

Those clients happen to include some of today’s most established international artists. “[In 2022], we collaborated with Daniel Arsham, Everyrealm, and Future Galerie to bring [Arsham’s] digital creations into the physical world,” Jayaram notes, adding that these concepts are about giving back to the creative community. “[The] collaborations happen naturally because they’re rooted in relationships,” says Jayaram, who feels the firm is more than just outside counsel; he also sees it as part of a clients’ creative ecosystem.

After collaborating on projects with clients such as the renowned design firm Paulin Paulin Paulin and the edgy art collective DRIFT, expectations for this year’s show are through the roof. That’s why many of today’s top art collectors have put Jayaram on their yearly must-see list.